Springbig is a loyalty marketing and advertising and communications platform for cannabis dispensaries and brands. Launched 3 years ago, springbig has grown to serve a lot more than 800 consumers and more than 11 million prospects across the United States.
The springbig platform presents dispensaries and brands a seamless way to communicate with very targeted consumer audiences by means of MMS, SMS, and automated campaigns by means of integrations with a lot more than a dozen cannabis point-of-sale systems, such as market leaders like BioTrackTHC, Flowhub, Green Bits, Cova, Treez, and a lot more.
Lately, I spoke with springbig Vice President of Marketing and advertising Nat Shaul to understand a lot more about her enterprise and how the springbig group utilizes the Cannabiz Media License Database to assistance its sales, marketing and advertising, and company initiatives.
Why Does Springbig Subscribe to the Cannabiz Media License Database?
Springbig subscribed to the Cannabiz Media License Database just after meeting the Cannabiz Media group at a conference. “We’d been making use of Weedmaps to discover license holders, but the details was really inaccurate,” explains Nat. “Nowhere else had correct details, but the Cannabiz Media License Database is special and has correct information.”
Nat’s group mostly utilizes the License Database to appear up providers and licenses. “We use it to break down sales territories and strategize marketing and advertising,” explains Nat. “The Cannabiz Media License Database has turned our cold calls into warm calls mainly because now we have the name of the right particular person that we want to speak to. The filtering selections are very valuable mainly because we can filter down to precisely what we’re hunting for. When we have a new POS integration, we can discover license holders who use that POS and rapidly connect with them. It is so straightforward to discover details and saves us days of time.”
The group at springbig has also had achievement making use of the Cannabiz Media License Database for outreach prior to events they participate in. Nat shares, “We increase events in particular cities making use of the Cannabiz Media License Database to attain out to dispensaries in every region. It is genuinely valuable, and with out the Database, we couldn’t do it.”
In addition, springbig relies on the every day e mail alerts with cannabis license adjustments that are sent out to subscribers by Cannabiz Media. “Within 30 seconds, we get the gist of almost everything that is taking place in the nation,” says Nat. “It’s a wonderful way to commence the day – in particular when you are brief on time.”
Considering the fact that springbig began its subscription to the Cannabiz Media License Database, Nat and her group have been especially content with the assistance they’ve received from the Cannabiz Media group. Nat explains, “Everyone at Cannabiz Media is actual. They’re not standard salespeople. They’re truthful, which is genuinely refreshing, and our account manager, Davis, is phenomenal. We usually get a fast and thoughtful response to our concerns. Cannabiz Media gives the ideal consumer service that I’ve ever had with any piece of software program we use.”
The springbig group has repeatedly knowledgeable optimistic outcomes considering that they started making use of the Cannabiz Media License Database. “Every time we use the License Database, it is been genuinely optimistic,” Nat says. “We rely on it heavily in our sales group, and it has unquestionably helped our ROI and bottom-line.”
What’s Subsequent for Springbig?
The future of springbig is focused on development. Nat shares, “We’re operating on generating the software program fantastic for dispensaries. Our concentrate is on the retailer finish and adding a lot more characteristics.”
As springbig grows, the Cannabiz Media group will continue to assistance Nat’s group and all of its subscribers by giving the most correct and existing information on cannabis and hemp license holders across the U.S. and international markets.
To understand a lot more about the Cannabiz Media License Database and what it can do for your company, schedule a free of charge demo.
Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Inventive, Inc., a marketing and advertising communications enterprise providing, copywriting, content material marketing and advertising, e mail marketing and advertising, social media marketing and advertising, and strategic branding solutions. She spent the initial half of her 25-year profession directing marketing and advertising applications for AT&T and HSBC. Nowadays, her consumers consist of household brands like Citigroup, Cox Communications, Intuit, and a lot more as nicely as modest firms about the planet. Susan has written 11 marketing and advertising-connected books, such as the very common Content material Marketing and advertising for Dummies, 30-Minute Social Media Marketing and advertising, Kick-ass Copywriting in 10 Straightforward Measures, The Ultimate Guide to E-mail Marketing and advertising, and she is a common marketing and advertising and branding keynote speaker. She is also a Certified Profession Coach and Founder and Editor in Chief of Ladies on Company, an award-winning weblog for company ladies. Susan holds a B.S. in marketing and advertising and an M.B.A in management and technique.